Identity redesign and branding for the Nacita Company in Egypt
Nacita, a leading company in automotive and logistics services, wanted to modernize their identity. Since they existed their logo featured a sailboat from the pharaonic era symbolising transport. They wanted to update their logo, but also keep the legacy of that first icon. Additionally, they had expanded their businesses within the transport sector and wanted to develop their brand architecture.
The first step was to simplify what their icon represented to the most basic form. So we got rid of every design element around the boat and redrew the boat with just two shapes. We also custom designed the font for NACITA to match the new icon. From that starting point, the other icons were created, a car for Automotive parts and maintenance and a truck for Logistics. The simple forms allowed for easy rollout. Neon signs, hot stamp on letterheads and business cards, Website UI, and so on.