The Coffee Project *Logo and Identity Design

The Coffee Project



The Coffee Project Logo design, identity and branding


The Coffee Project wanted us to develop their identity before the launch near the university. Moreover, they wanted to attract the students on their way to and from their Classes.


Our approach


We created a simple icon from their initials inspired by a cup of hot coffee. The result was a simple but very noticeable identity that automatically connected The Coffee Project to our daily caffeine ritual. The logo inspired a whole iconography representing the different types of hot and cold drinks and special desserts on the menu. All using the same illustration style from the logo. We also chose red as their corporate colour, to easily stand out on the road, and especially when you really need a cup of coffee and don’t know where to look. we implemented our ident on their coffee cups, mugs, brown and plastic bags, cake boxes and cup holders.



The Coffee Project Lebanon