Branding and identity for Shopaholic, a Shopper Marketing agency by JWT
Shopaholic was going to be the Shopper Marketing arm of JWT in the Middle East, as there was more and more demand for a Shopper focused strategy at the point of purchase. So they wanted an identity that would clearly reflect that.
We thought of barcodes when creating their Logotype. and used that concept in developing their visual identity. And we went for candy and neon colored schemes, reflecting the vibrancy of shops and the shopping experience.