Poster and collaterals for the Red Bull Women on Wheels event in KSA
Red Bull wanted to engage with Women in the kingdom to promote their sugar-free version of their energy drink. The driving ban was a sensitive issue, and they wanted to give it a fun and creative spin without breaking any laws. The idea of RB Women on Wheels was born. teams compete in creativity and driving skills by designing and building their own vehicles.
We wanted to convey the dual nature of the event. The marriage of skills and creativity. Thus came the idea of the helmets. Each helmet was different, a disco ball, emergency lights, flaming graffiti. Each of these creative helmets became a poster and implemented on collaterals.
(Project for JWT)