FriendShip_Prargue_Concept_Logo_Design

FriendShip Prague is an English-speaking network of Czechs and expats that provides support and friendship to Prague’s homeless and people in need.

 

Imagine a community of friends, sailing through the city and anchoring wherever they are needed.

They bring love and care to every tiny port on their journey through the city of Prague.

Be it a park, underpass or a bench.

They are warming up hands and hearts, bringing joy and they care for you.

 

This is FriendShip Prague.

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FriendShip Prague came to us to create a friendly and positive identity that felt warm and accessible to all.

We created a bold typographic logo representing a cargo ship carrying all the care, help and friendship to those in need.

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A vibrant colour palette of turquoise blue and orange with bold font communicates a charity which is cheerful, friendly and positive.

Their extroverted optimism has uplifting influences on people and this is reflected visually.

 

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