Logo and Identity Design, CI Manual and Branding
Logo and Identity Design, CI Manual and Branding for Expats.cz.
As expats we label ourselves as outsiders (according to Ernest Hemingway), that we don’t mix, that we are critical of the ways of the land and how we are treated by the locals.
But that is not what Expats.cz, the largest English speaking media network in the Czech Republic, had set itself up to do.
They felt that their current identity did not express their true mission, bridging the gap between the expatriate community and the locals.
So we were approached to re-design their logo, corporate identity, CI manual and branding.