Communication – Banner Ads for different types of Czech Language Courses for foreigners
JazyGo! is a different experience in language learning.
While our hard sell SM campaign should deliver the information about our Czech courses, it should also reflect the kind of experience to expect at JazyGo!
For the tone of voice of the headlines and art direction, we went with a light uplifting mood of what learning Czech should be. Resulting in a different approach than the competition.
The “guillemets” Template and color orange reinforce our branding and the colorful backgrounds establish a color code for each course type.