Campaign for Fayrouz Free Malt Beverage from Egypt
After launching the Refreshment Squad campaign, Fayrouz was launching their sugar-free version of the popular fruit flavoured malt beverage. The fruity drink targeted women while the other non-alcoholic beers had a male exclusive platform. The new campaign would use a new member to the squad for the free version. (the original squad had 3 females members inspired by Charlie’s Angels)
The campaign always showed women in strong positions, in this case, the typically male-oriented fire squad, with a refreshment twist. We designed the new badge for the Sugar-free variant based on a fire squad badge. And we focused on the interaction between the product itself and girl.
(Project for Mi7)