Print Campaign for Dasani Bottled Water from Coca-cola in Egypt
Dasani had a problem, it was perceived as a factory water because of their link to a soft drink company: Coca-cola. But their water actually came from natural resources. So they wanted to create a communication campaign to counter that perception.
Dasani had a very distinct bottle shape. Two elongated spheres squeezed by the label in the middle. That reminded us of an actual drop of water that has been wrapped by a label to create a unique shape. Our campaign was simple, we were inspired by that bottle shape, and used nature to communicate our message. We used close-up shots of drops of pure water on leaves and flowers. And when we add the label, the water droplets look very much like a Dasani bottle.